Using Squidoo

Here's the process I used recently to leverage my writing via Squidoo:

1. Set up the RSS feed to your Squidoo lens

You create a RSS module in your Squidoo lens and add the RSS feed of your blog to this module.

2. Make a blog post

You make a post to your blog on a topic relevant to your Squidoo lens. The stimulus for this post could be a resource you received via email, a purchase or a giveaway product. It could also come from a forum posting or blog comment you made or even from a response you provided to an inquiry from a subscriber or prospect.

3. Edit your target lens

You can add a tag or two to your Squidoo lens to reflect your blog post. When you then re-publish your lens it will be updated with your new tags and the new feed from your blog entry.

4. Advise your mailing list of the new blog post

You can incorporate your post in an email to your mailing list. Alternatively, you can provide the post title and link from your blog - this way people will be encouraged to visit your blog. With this latter approach, you can add a brief review of an affiliate product or service mentioned in your blog post. In either case, ensure that your email includes a link back to your Squidoo lens as well.