Yesterday I was responding to a few RFPs, trying to determine what qualities I need to dumb down when explaining them to a bunch of fat-cats who don't know the first thing about search engines. After I realized I couldn't hack it, a light shot up in my brain.
I remembered SEOCRACY. This SEO blog is run by a guy who also builds and sells databases. But I remembered a specific post. In this writing, he explained "his host" (yeah...) corrupted his database backups, losing him "a TON" of original content. Since this guy can't even keep his own data in line (at the same time as claiming that "all your database are belong to us), I figured, he must have plenty of dumb blog posts that I could rip from for my RFPs.
So I fire up the browser to seocracy.com. Instantly I'm remindend of SEOCRACY's blog quality, as I get an error on my screen "THIS HOST CANNOT BE FOUND." Basically, the first time I saw his blog, I blocked it to prevent myself from wasting any more time there again. It's actually on a pretty exclusive list, containing only seocracy.com, goatse.cx and the original site with those singing hamsters. Anyway, I had to unblock seocracy for the time being... And I tried again:
"Finally, let's talk about Facebook." Great. I went to an SEO blog to hear more about "Facebook." I don't know if Rob just had nothing else to write about or what. But the fact of the matter is it didn't contribute anything to his readers ("Guys, guys guys, you guys should build a network of fake friends." Thanks, Rob. Welcome to 2005.). Furthermore, the use of "finally" here implies that it's been a long time coming, like Rob's had all this time to prepare (like everybody's been waiting to see what Rob has to say on this social network). But seriously, how elemental is this: "create a network of fake friends." Wow! I'm going to use that "advanced seo tactic" to become the next shoemoney. This post fails the "on topic" criterion, but at least it's dumb, as I expected.
In fact, I had to skip down to his third post to see anything about SEO. I guess an on-topic score of 33% is acceptable for citizens of a country that use a made up word, "eh," in 33% of their sentences. So let's take apart this post. It's a BH-link post, and normally I'd be excited. But, it's in the familiar SEOCRACY blog. Let me sum this post up. Rob spends 4 paragraphs discussing that log spamming is the past, and widget spamming is the future. Yeah yeah... And then for his example? He log spams! Okay, I'm not being fair. This is a twist on an old tactic, and it does provide marginal value.
So there you have it, 33% of SEOCRACY's posts provide marginal value.
This is my entry into SEOCRACY's DISS-MY-BLOG Contest
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