Positive Search Engine Optimization practices to consider:
1. Keywords in the Page Title
2. Keywords in the H Tags
3. The Age of Your WWW Domain
4. The Size of Your Website
5. Backlinks (inbound links to your pages)
6. Keywords in Text Links
7. High Quality, Original Content
Negative or deceptive SEO practices you should avoid:
1. Do not have affiliate only advertising pages. You need original content.
2. Do not have over optimized pages. It won't help SEO and may confuse your visitors.
3. Do not have link schemes, inbound or outbound. Deceptive practices will backfire.
4. Do not have identical content hosted on two separate domains (mirror sites).
5. Do not have plagiarized content. It is illegal, and search engines can tell.
6. Do not have foul language as in cursing, or content that is hateful or racist.
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